The Humble Brag Renaissance:
How Modesty Became Another Status Symbol
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In 2016, The Lonely Island released a comedic masterpiece that now reads like prophecy. "I'm So Humble" featured Andy Samberg crooning about being "bar none, the most humble-est, number one at the top of the humble list." What seemed like absurdist satire has somehow become the operating manual for an entire generation of achievers who've turned modesty into their most boastful accomplishment.
Welcome to the Humble Brag Renaissance, where claiming you don't deserve success has become the most sophisticated way to flaunt it.
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